In matching our million-plus homeowner members to our 40,000 prescreened businesses, we have a bird's eye view into nearly 2 million projects a year,' said Rodney Rice, co-CEO of ServiceMagic. There is a gap between perception and reality within the household, and contractors are often caught in the middle. More than half (55 percent) of the contractors believe the female head of household is the primary decision maker, while only 17 percent cited men. When residential contractors responded to the same question, only 28 percent agreed that couples make decisions as a team. Sixty-five percent of the homeowners who responded say they make home improvement decisions as a team with their significant others.Įnter the third person in any home improvement project.

In contrast, 25 percent of females cited women as the primary decision maker compared with 8 percent of men noting women as the primary decision maker. The survey found that only 8 percent of the female homeowners saw men as the primary decision maker, but 30 percent of the male homeowners noted themselves as the decision maker. The online survey, conducted by ServiceMagic Inc., the nation's leading online service that connects homeowners with prescreened and customer-rated home service professionals, asked 490 homeowners and 485 residential contractors who they believed was the primary decision maker for home improvement projects.

Golden, Colo., March 29, 2006/PRNewswire/-What do women and home improvement contractors have in common? They both agree the man of the house is not the primary decision maker when it comes to managing home improvement projects, at least according to a survey released today.

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